Link building popularity is a measure of the quality and quantity of other web sites that link to your website. In simple words, it is defined as the number of incoming links to your site on the internet. This is just like as positive votes to your website on the internet. Link popularity is used by most of major search engines (like Google, Yahoo) in their ranking algorithms. Better Link Popularity can dramatically increase your web site ranking and traffic.
Link building is the off page optimization factor to improve your ranking by getting link popularity. There are basically two types of link building.
1) Reciprocal Linking
2) Non Reciprocal Linking
Reciprocal Linking is one incoming link and one outgoing link. In other words, Reciprocal link is mutual link between two website to ensure traffic. There is a link exchange between your web site and the linking site. Links from websites with similar content to your own are much important.
Your site has linked through your niche market is an important way to build name recognition and trust from visitors.
Three Way Link Building:
Three-way linking (site A - Site B – Site C – Site A) is another type of reciprocal linking. This link building method is used to create more natural link in the eyes of search engines. The value of three way link building is better than usual reciprocal linking.
Non reciprocal Linking (One-Way Linking) means to have only incoming links without your site linking back. This may carry more importance than reciprocal link. They send a powerful message to the search engines that your website is interesting, valuable and useful for visitors. Non reciprocal linking is better but tough to achieve.
Following are ways to get one-way links:
An effective way to build one way link is by posting articles through article directories. These sites contain a Resource Box that contains one-way link to your website.
Directory submission is another way to get one way link. Submit your site to major directories, such as DMOZ and Yahoo! To get listed in directories you need to choose suitable category and follow the instructions given by directory site.
Participate in forum posting which allow a text link to your website in a signature. You need to read instructions carefully given by forum site before starting forum posting. You can also generate good traffic by Forum posting.
Create blog related to your services and products and get listed it in blog directories. You can also publish your white papers on other web sites.
Social bookmarking is one of the best ways to get back links. Social bookmarking is a method to store, organize, search and manage your favorite WebPages on internet. First you need to register with these sites, download their toolbars and then bookmark your web pages on those. Make sure that your targeted keywords reside on the title and description of the pages that you bookmark.
Pages that are bookmarked on social bookmarking sites seem to receive a boost in the Google SERP.
Links to your site will also boost your Search Engine Ranking, and help ensure you stay indexed by giving the Search Engine spiders more ways to find and crawl your site.
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Information by SEM Services India
Thursday, February 21, 2008
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